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Over at financial site Seeking Alpha, frequent commentator on (and defender of) all things Apple Carl Howe opines on the apparent target user for the new MacBook Air, the machine that has many wondering just who is in the svelte laptop's sights. A user as elegant and selective as the machine itself, Mr Howe hazards: fashion house executives, ritzy hotel concierges, anyone whose aesthetic hews closer to Armani than to Visual Basic.

Interesting stuff, though I would see that market as a side dish. Too small to specifically target – and Apple's already had a poor experience with a computer aimed at the froo-froo crowd, the Twentieth Anniversary Mac. Read more »