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Out of the blue, marketing guru/god Set Godin pops up with a great 16-point list of tips for resolving Apple Tech Support issues. Bookmark this one, folks, for those rare occasions when help is needed.

(If you don't know Seth Godin, he's the voice of insight in the hyper-connected, conversational, customer-centric 21st-century world of marketing – which, as he always enlightens readers, is a word with a lot more meaning than you might think. Seth is someone on the cutting edge of tech and culture – and these days, that sort of person almost always has a Mac in hand.)