MacBook Air: Armani Required?
Over at financial site Seeking Alpha, frequent commentator on (and defender of) all things Apple Carl Howe opines on the apparent target user for the new MacBook Air, the machine that has many wondering just who is in the svelte laptop's sights. A user as elegant and selective as the machine itself, Mr Howe hazards: fashion house executives, ritzy hotel concierges, anyone whose aesthetic hews closer to Armani than to Visual Basic.
Interesting stuff, though I would see that market as a side dish. Too small to specifically target – and Apple's already had a poor experience with a computer aimed at the froo-froo crowd, the Twentieth Anniversary Mac. Read more »
Flagged: Quick Look Tips
Quick Look – that new ability of the finder to display a file's content, without involing the normally-associated application – is a sleeper hit among Leopard's 300+ new features. I find it useful all over the place.
Want to see some good things you can do with Quick Look?
10 ways to get the most out of Quick Look
And while I haven't seen this played up as much as it should be, there's another great thing about Quick Look: it can really save money for some users. More than enough to pay back the cost of Leopard, even. Here's how: Read more »
"We're Number 4! We're Number 4!"
According to research firms Gartner and IDC, Apple achieved a big jump in its Mac market share during the fourth quarter of 2007, grabbing about 6% of the US market and placing behind Dell, Hewlett-Packard, and Acer (and just ahead of Toshiba) for the quarter's fourth-largest PC shipment by number of units. See details here:
http://www.appleinsider.com/articles/08/01/16/apple_claims_6_percent_us_... Read more »
MacBook Air Lifts Off!
The new MacBook Air looks great, and just oozes cool. But Apple had to remove lots of good stuff from inside that aluminum wafer, with the outed features getting a lot less attention from Steve Jobs than the included niceties. (Strange how that works!)
The voices of the Internet required all of five seconds to start compiling the MIA list, and some of them are big'uns: Read more »
Sounds good! I registered as a member of your site, so am looking forward to developments.